Give primacy to the human and spiritual, rather than to the material values of life

Encourage the daily living of the Golden Rule in all human relationships

Promote the adoption and application of higher social, business and professional standards

Develop by precept and example, a more intelligent, aggressive, serviceable citizenship

Provide, through Kiwanis Clubs, a practical means to form enduring friendships, to render altruistic service and to build better communities

Cooperate in creating and maintaining the sound public opinion and high idealism which makes possible the increase of righteousness justice, patriotism and goodwill.